Recruitment
Tips for Recruiting and Retaining Your Mentors
Recruiting Your Mentors
Target and Inform Your Audience
- Identify internal and external target audiences
- Craft a powerful message and talking points
- Send a packet of information and FAQs for use during National Mentoring Month (January)
- Enlist a celebrity spokesperson
Build Community Commitment
- Make presentations to local organizations
- Check media editorial and community calendars for best times to publicize
- Publicize stories and testimonials of local mentors
- Ask local media for public service announcements and coverage during National Mentoring Month
- Set up media interviews for print media, TV, and radio
- Ask local businesses, hospitals and state agencies to help you recruit employees
- Ask churches, schools, community-based organizations, nonprofits and local businesses to publish articles
Mobilize Community Action
- Create a call to action
- Create a media blitz
- Host special events to recruit volunteers and increase community awareness
- Celebrate milestones during the year
- Compile reports, testimonials, photos, achievements, media clippings and coverage
- Publicize numbers of recruits and good-news stories as the year progresses
- Debrief on successes and need for improvements as you plan next year’s celebration
Retaining Your Mentors = CARE
Communication
- Mentors should receive appropriate information from the provider organization regarding any special needs the mentee might have.
- Mentors should feel free to discuss any problems that they are experiencing with agency staff so that your organization and your volunteers can work together to solve them.
Appreciation
- Mentors should be thanked often and effusively, by both their mentees and your organization.
Respect
- Mentors should be greeted warmly and with respect each time they come to mentor.
Enjoyment
- Mentors should have a good time mentoring and should look forward to being with their mentees.
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Source: Texas Governor's Mentoring Initiative